Book Review: “Ctrl Alt Delete” (Advance Proof) – Mitch Joel

Ctrl Alt Delete

Mitch Joel – “Ctrl Alt Delete” due for publication April 21st, 2013

As I began to read ‘Ctrl Alt Delete‘ I didn’t realise how significant the title really was – I’m a Mac guy after-all. Obviously after seeing Mitch Joel speak during a recent marketing presentation, I expected some paradigm challenging concepts, insightful observations, and a relaxed thoughtful delivery.

During both the first few pages and on completion of the book, I was struck with a sense of urgency – reminding me of how I felt when I first saw “An Inconvenient Truth” in 2006. To me, Mitch’s basic pitch was “Marketing via direct relationships (social media) is already happening now people – and it’s not going away!”. Ctrl Alt Delete is an easy to read Marketing “How to” book, embracing modern digital marketing and a personal motivator, reminding readers that they must continue to be entrepreneurs of their own careers. Some great take aways that stuck in my mind included; keeping a “digital first” mindset, that my “squiggly” career path was not a negative thing, and to embrace a new way of thinking/functioning in your work space. A compelling read that must affect the way you think and function in your current (or future) work space. It’s not too late!